When hiking a steep hillside of loose rock or scree, for every step you take, you lose a half a step in backslide. It takes twice the effort to get the desired result.

Sometimes our only route is the hard option and that means accepting that this victory is going to take a toll. This path won’t be easy and with every slide back, set back, loss and fatigue, you will find so many reasons to quit. Frustration will set in, yet inch by inch, step by step, progress will get you closer until you can see your summit.

This is the time to rejuvenate and muster the strength to finish. The summit will be worth it. The project will be worth it. Your new product launch will be worth it. Your efforts will pay off.

Accepting the difficulty that lies ahead will prepare you for the journey.