While keeping a watchful eye on our internal controls, we cannot forget to look up and recognize what is happening outside our sphere of influence. Societal and technological changes ever shape our markets and keep us in constant motion. Changes in external factors can improve our current position or hinder it.
Weather conditions can halt or delay a well-prepared summit bid. It can influence how many customers are walking about, potentially limiting or flooding your business on a given day. Unable to control the weather, it can get the ‘bite on,’ after a nonproductive day of fishing.
Controling internal factors gives stability to an organization or situation, but adjusting to external conditions allows us shift with the uncontrollable world around us. Control what you can and prepare yourself to adjust as the world changes around you. Change is coming! Are you ready to seize upon it?